PRIVACY POLICY

NAIAD JEWELRY LTD PRIVACY POLICY

Last updated: 16/03/2025

This Privacy Policy explains how Naiad Jewelry Ltd (the “Site,” “we,” “us,” or “our”) collects, uses, and protects your personal data when you use our website or services (collectively, the “Services”). It also outlines your rights under applicable laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Services, you consent to the collection, use, and disclosure of your personal data as outlined in this Privacy Policy. If you do not agree, please discontinue use of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated “Last updated” date. Where required by law, we will notify you of significant updates and obtain your consent if necessary.

What Personal Data We Collect

The type of personal data we collect depends on your interactions with us and may include:

  1. Information You Provide Directly:

    • Contact details (name, address, email, phone number).

    • Order information (billing/shipping address, payment details).

    • Account details (username, password).

    • Customer support communications.

  2. Data Collected Automatically:

    • Usage data via cookies or similar technologies, including IP address, browser type, and interaction with the Services.

  3. Information from Third Parties:

    • Payment processors for processing transactions.

    • Analytics providers (e.g., Squarespace) for improving our Services.

For more details on cookies, refer to the “Cookies” section below.

How We Use Your Personal Data

We process your data to:

  • Fulfill orders and provide the Services.

  • Communicate with you about your account, orders, or support requests.

  • Improve our website, user experience, and marketing efforts.

  • Comply with legal obligations (e.g., tax or anti-fraud laws).

  • Detect and prevent fraud or security threats.

Legal Bases for Processing:
Under UK GDPR, we rely on the following legal bases:

  • Performance of a Contract: To process orders and deliver the Services.

  • Legitimate Interests: To enhance our Services and protect our business.

  • Consent: For marketing communications where required.

  • Legal Obligations: To comply with applicable laws and regulations.

How We Share Your Personal Data

We may share your personal data:

  • With service providers: For order fulfillment, payment processing, IT support, and analytics.

  • With business partners: For marketing or promotional purposes.

  • As required by law: To comply with legal obligations or protect our rights.

  • In the event of business transfers: Such as mergers or acquisitions.

We do not sell your personal data.

Cookies

We use cookies to enhance your experience and gather insights about site usage. Cookies may include:

  • Essential Cookies: For core functionalities, such as shopping cart operations.

  • Analytics Cookies: To understand website traffic and usage patterns.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect functionality.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal or regulatory obligations.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Rectify inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data where it is no longer needed.

  • Restriction: Limit processing of your data in certain circumstances.

  • Data Portability: Receive your data in a structured, machine-readable format.

  • Objection: Object to processing based on legitimate interests or direct marketing.

  • Withdraw Consent: Withdraw your consent at any time for processing that relies on consent.

To exercise these rights, please contact us at bonjour@naiad-jewelry.com.

We may request proof of identity to verify your request.

Complaints

If you have concerns about our data practices, contact us at bonjour@naiad-jewelry.com. If unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Children’s Privacy

Our Services are not directed at individuals under 16, and we do not knowingly collect their personal data. If you believe we have inadvertently collected such data, please contact us.

For further queries about this Privacy Policy, contact us at bonjour@naiad-jewelry.com.